Midori Acquires San Francisco-Based Company Healthiest Inc.

Montreal, Quebec and San Francisco, California (12/01/2021) – Midori is proud to announce the acquisition of San Francisco-based healthy shopping solution, Healthiest. Healthiest is both the largest data collection of “good for you and good for the planet” products on Amazon on the market and a browser extension solution.

The two companies share a mission to help consumers easily find safe and healthy products, making the acquisition a perfect fit. 

“We are thrilled that we found such an incredible partner that shares our vision to change theworld into a healthier and happier place one family at a time. We admire Midori's desire to bring facts and science to consumers to empower them and give them the tool to make healthier purchasing decisions” -- Healthiest CEO, Crystal Brown.

With the addition of the Healthiest community, Midori continues to expand their footprint beyond personal care products and into natural products categories including groceries, pets, and baby. Albert Begaud, CEO of Midori, plans to continue to build the company into a thoughtful brand and community, always making sure trust and transparency is the main focus. 

“We are so excited to welcome the Healthiest community members into our family! They will be a welcome addition to our ever-growing healthy product offering, and we are so thrilled to continue supporting consumers in their quest to making healthier choices” 

The Healthiest brand has transitioned their database and ecommerce operations to Midori as of December 1st 2021. Terms of this acquisition will not be disclosed.

I believe (being a consumer myself) that it is easier to trust a brand when they are open, honest and transparent about everything. The ingredients they use, how they make their products, and knowing who is behind the brand. When you know the person or people behind a brand, it makes it easier to judge what that brand stands for. I believe Midori is the PERFECT solution to simplify all of these points. It takes out the guessing game and research on the consumer's end and guides them to exactly what they are looking for. Consumers want clarity and brands with integrity which is what Midori easily delivers to them.

About Midori

Midori is a Montreal-based company whose mission is to democratize access to scientific information, so consumers are empowered to make better purchasing decisions. Built on their community’s needs and feedback, the free and impartial tool can be added to a web browser. The extension flags potentially harmful ingredients contained in the personal care products (PCP) our users browse on Amazon, Sephora and Ulta Beauty. As the community keeps growing and the tool keeps improving, Midori hopes to minimize the impact of greenwashing on consumers by keeping brands accountable and helping them increase transparency.